Archived resource ARTICLES & TIPS
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- Cultural groups rejoice as city restores proposed cuts
Crains' New York Business, 7/1/11
After yet another year of in which local cultural institutions were threatened by proposed deep budget cuts from the city, nearly all the money was restored in the final budget for this fiscal year.
- Proposed state funding cuts reversed thanks to arts advocates
Justin Knabb, Americans for the Arts blog, 7/1/11
Fourth of July celebrations started early for several states this week, as arts advocates scored major victories in Ohio, Pennsylvania, New Jersey and South Carolina.
- Commentary: 5 ways to leverage social media for donor prospect research
Brady Hahn, Eventbrite.com, 1/18/12
It's easy to get lost while researching prospective donors and advocates. So what should you be looking for? Value! Not just the monetary kind, but what people and companies care about. We as fundraisers are people connecting with people. If you know what a person cares about and they understand what you are working toward, you can build something great together!
- 3 diagnoses for why your fundraising message isn't getting through
Katya Andresen, Nonprofit Marketing Blog, 10/23/11 [hat tip to Doug Borwick]
#1: "Field of Dreams" syndrome, #2: "It's all about us" disease, #3: "Call to inaction" problem.
- How to convince naysayers about the value of the arts
Alison Wade, Art Advocado blog, 11/10/11
[There are] myriad arguments we use to advocate for the arts, from the instrumental (job creation, economic driver, creative workforce driver) to the intrinsic (an artwork that gives you the chills or makes you laugh or cry or think).
- Some ideas for where the arts could collaborate to save on costs
Barry Hessenius, WESTAF blog, February 27, 2011
Recently, there has been renewed discussion of figuring out ways to share certain business costs--and bringing an outdated business model closer to something more efficient and functional.
- Go On...I Dare You: Feeling brave? Here are 10 daring fundraising challenges for the new year
Jeff Brooks, writing for Fundraising Success Magazine, January 2011
- How to raise capital funds without cannibalizing current donations
From the Chronicle of Philanthropy Live Discussions blog, August 17, 2010
A recent study examined what makes donors loyal, how donors use information provided by nonprofits, and what matters most to different types of supporters.
- Nonprofits invited to connect to new funding resource
On philanthropy.com, March 8, 2011
Developed by the firm Foundation Source, which provides support services for nearly 1,000 private foundations, the network is known as Foundation Source Access.
- We Need New Beans to Count
Clayton Lord, Dir. of Communications and Audience Development, Theatre Bay Area, San Francisco, CA
As an industry, the arts suffers from a value problem. This was thrown into sharp relief for me in an interview I had with an artistic leader from rural Wisconsin, who pointed out, “We’re all bean counters because the people we deal with, what they count is beans.”
- Leap of Reason: What Nonprofit Leaders Should Know About Impact and Funders
Tom Watson, On Philanthropy Blog, November 14, 2011
I shivered a little bit when I read this sentence: "Public funders -- and eventually private funders as well -- will migrate away from organizations with stirring stories alone, toward well-managed organizations that can also demonstrate meaningful, lasting impact."
- Google Art Project allows online browsing of major museums' collections
Posted on Mashable.com, February 1, 2011
Not every art lover has the capital to travel around the globe and take in the top museums. Luckily, Google has used its "Big Brother" powers for good with the Google Art Project, which is like Google Street View for museums.
- New IRS form 1099 rules you should know about
Posted by Barbara Weltman on American Express' OPEN Forum, Jan 26, 2011
One method the IRS uses to ensure that income is being reported is to cross check it against information returns filed by third parties reporting the income.
- What Does 2011 Hold for Nonprofits?
Susan U. Raymond, writing for onPhilanthropy, January 19, 2011
The "end of the recession" threatens to be a chimera for the nonprofit sector. With 8 million jobs lost, a current track record of 100,000 created per month at best, and three graduating classes of college seniors still under-employed, we are looking at 2013-2014 before employment rates drop below 8%. Unemployment is a major correlate to individual giving. So, whatever plans nonprofits have put in place to weather the last three years should be re-examined and reinforced.
- Overstocked Arts Pond: Fish Too Big & Fish Too Many
Posted by Dianne Ragsdale on her Artsjournal blog Jumper, January 16, 2011
The Kresge Foundation and Grantmakers in the Arts have recently spearheaded a funder-led initiative,“The National Capitalization Project,” aimed at addressing chronic undercapitalization of the arts sector. The report suggests we have an overstocked arts pond: “At a time of flattening demand there is increasing supply … in terms of both the sheer number of organizations and the supply of product. Neither the audiences nor the public or philanthropic sector can support this level of oversupply. Taken together, this situation is pushing organizations into hyper-competition.”
- 8 Grant Writing Myths Busted
Joanne Fritz, About.com Guide, 10/5/11
8 myths often hold nonprofits back from seizing their share of the grant-giving pie…
- Is culture a cure? Doctors prescribe tickets to arts events in Finland
Posted by Norman Lebrecht on his Artsjournal blog Slipped Disc, October 31, 2010
The City of Turku Board of Health Care decided that 5,500 free tickets to cultural events taking place in 2011 would be given out at municipal health centres. Turku is one of the first cities in the world to adopt a cultural prescription.
- New York hospital allows artists to exchange cultural services for health care
Daniel Grant, writing on The Huffington Post, September 16, 2010
Between 15% and 30% of all artists have no health insurance. While the problem isn't new, one solution is. Woodhull Medical and Mental Health Center in Brooklyn, New York recently has initiated an Artist Access program, allowing artists to exchange cultural services for health care credits.
- Commentary: To grow audience, kill the myth of the Average Consumer
Adrian Slywotzky, Fast Company, 10/13/11 [hat tips to Ian David Moss and Adam Thurman]
Marketing managers for major orchestras had always assumed that convincing people to give the symphony a try was the key to gaining subscribers. But when they actually studied the numbers, they discovered that getting new people wasn't the problem.
- How to properly capitalize your arts organization
From the Fall 2011 issue of Symphony Magazine
As part of the Red Alert! Plenary session at the League of American Orchestra's National Conference in June, Susan Nelson of Technical Development Corporation offered provocative new ideas about how orchestras might rethink their finances. League President & CEO Jesse Rosen and Ms. Nelson further explore the latest thinking on capitalization, holistic financial planning, and why risk is essential for orchestras.
- This is the End of Business as Usual and the Beginning of a New Era of Relevance
Brian Solis, Principal, Altimeter Group, Author of The End of Business as Usual
This is your time. This is our time. But, these times are different and what comes next is difficult to grasp. How people communicate. How people learn and share. How people make decisions. Everything is different now. Think about this…you’re reading this article because it was sent to you via email. Yet more people spend their online time in social networks than they do in email.
- 4 email deliverability myths debunked
Clint Kaiser, eMarketingandCommerce.com, 9/23/11
Because of the pace of change, best practices in email deliverability quickly grow stale. It's time to purge ourselves of these outdated myths regarding inbox deliverability optimization.
- Wanna reach more affluents? Try search ads, online video
Most forecasters expect solid growth in online sales this holiday season, but there are also signs that consumer confidence is waning in the face of the continuing down economy.
- Wanna reach more people? 31% of U.S. adults now prefer text messaging
Almost one-third of U.S. adults prefer to be reached by text message rather than a voice call on their mobile phone, according to a study by the Pew Research Center's Internet and American Life Project.
- Wanna sell more subs? Cut ads and up direct mail, telemarketing
Chad Bauman on his blog Arts Marketing, 9/18/11
Prior to 2008, 25% of our subscription budget was allocated to advertising. After exhaustive efforts, we could not trace a single subscription purchase back to our advertising campaigns. Therefore, we cut all subscription advertising, and refocused those resources on direct mail and telemarketing. In doing so, we completely revamped our direct mail and telemarketing campaigns.
- The importance of audiences feeling they have a stake in arts orgs
Joe Patti, Butts In The Seats blog, 9/6/11
[In] a talk given by Andrew McIntyre provocatively titled "Arts Marketing is Dead: Long Live The Audience..." McIntyre says we need to treat people as brains in seats, not butts in seats. Stop trying to build brand loyalty in favor of building brand equity where people feel they have a stake in the organization.
- Does Your Message POP?
By Sam Horne, The Intrique Expert and author of POP!, 5/5/2011
People are busy. We have about one minute, max, to get their interest. If we don't quickly prove we're worth their valuable time and mind, they’ll mentally move on. What do you care about?
- Interested in creating a mobile app for your arts org? There's a report for that.
In the fall of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify vendors making significant strides in apps for arts and culture.
- Marketing your arts project on a budget: To DIY or not to DIY?
Commentary by Ciara Pressler, Fractured Atlas blog, 3/17/11
Many new producers (and playwrights and authors and artists) are unclear when it comes to marketing and publicity. So here are some questions to ask before deciding whether to outsource promotion...
- What the arts get wrong about social media
Clayton Smith, Asking Audiences blog, 4/1/11
- How to create Facebook timeline covers for your nonprofit’s supporters to use
Nonprofits and organizations don’t yet have the ability to create their own timeline or use the new layout features — but their supporters can. Many organizations, like the Best Friends Animal Society, or Ocean Conservancy, are creating covers that supporters can use on their timeline on behalf of the nonprofit.
- Prepped and Ready: Using E-Mail to Prepare Audiences for Their Arts Experience
Katryn Geane, National Arts Marketing Project Blog, 1/5/12
“Pack your shorts!” Picture this: You are sitting outside having a pleasant mid-festival meeting with your boss when she says, “Pack your shorts, because you’re going to San Jose!” If you’d cry tears of joy, it’s OK because that’s exactly what I did. (Don’t laugh, I was excited.)
- 5 tips on writing knockout social media content
Debra Berger, Social Brite Blog, 12/8/11
In 2011, people are tweeting 200 million times daily, reports TechCrunch. With that kind of competition, your target audience can jump ship before you can say “nanosecond” (1 billionth of a second). What’s going to keep them glued to your information and coming back for more? See five tips on making a long-lasting impression.
- Rethinking Online Video: Content Matters
Chris Hintz, National Marketing and Communications Manager, Interlochen Center for the Arts, Michigan
Six years after YouTube launched, many marketing professionals are still grappling with how to use online video.
- The Nonprofit Social Media Decision Guide
IdealWare, October 2011
With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them. View the guide>
- 7 social media myths debunked
Shane Snow, Contently.com, 9/15/11
Dan Zarella is a different kind of marketing guru. He eschews head-nodding maxims like "be part of the conversation" and puts commonly held notions to the test.
- Wanna get more press? Twitter moves faster than any press release
Mark Shenton, The Stage Theatre Blog, 9/16/11
Twitter moves faster than any press release used to be able to. My inbox is routinely flooded with them. I immediately tweet the headline if they're noteworthy, and watch as it is in turn re-tweeted and, more importantly, commented on. [Now] some theatres are cutting out the middle man of the journalist to process and distribute the news for them.
- Wanna sell more tix? Leverage your artists' social media networks
Eric Housh, TicketNews.com, 8/18/11
This may be tough to admit, but very few people come to see a show at your venue strictly because of the venue. While engaging in social media as the venue is necessary, it is incomplete as a social media strategy because it fails to leverage the most important (and socially relevant) element of the show: the artist.
- A new social-media platform aims to help small to medium-sized nonprofits
From Philanthropy.com, November 16, 2010
Small charities may get a leg up on social media over the nation's biggest nonprofits if Chris Hughes has anything to say about it. The co-founder of Facebook says his highly anticipated social-media platform for the nonprofit world, Jumo, will not necessarily promote organizations that are the most followed or the most popular.
- How can "white" theaters attract black audiences? Bridge the theater etiquette divide
Kelly Kleiman, WBEZ Radio [Chicago] "Onstage/Backstage" blog, March 7, 2011
[There is] tension in most mixed-raced theater audiences between the expectations of white audience members about their fellows' behavior and those of black audience members. White audiences expect silence in the theater, and most veteran theater-goers may regard it as their personal mission to shut others up. But what do all those rule announcements sound like to people who haven't spent their lives in the theater?