California Arts License Plate Reads Art LVR

Where's The Money?!

Where’s The Money ConCLUDES!

With partial support from Sacramento Region Community Foundation and Teichert Foundation.

Thank you for joining us for our very successful Where's The Money development workshops! Check below for speaker PowerPoint presentations and informational flyers. All downloads are PDF files.

A recap.....

SMAC. Open Daily 2012

March 7 through - March 10, 2012, sponsored in part by: Urban Land Institute, Roger Niello, Arts & Business Council of Sacramento, Cornish and Carey Newmark, Sacramento Region Community Foundation, KVIE, Crocker Art Museum, Crest Theater.

Where’s the Money Symposium - Year 2
WTM was held on Wednesday, March 7, 2012 at KVIE, 8:30 a.m.-4:30 p.m.
The arts funding symposium brought to Sacramento top research and strategies to develop long term success right now. There were great conversations discussing the newest trends and resources available to arts organizations.
Download a PDF of the presentation by Randy Cohen, VP of Marketing, Americans for the Arts.
Download a PDF of the handout, 10 Reasons to Support the Arts, Americans for the Arts.
Download a PDF of the presentation by Kim Klein - Nonprofits Talking Taxes.
Download a PDF of an information flyer from the Center for Cultural Innovation.
Download a PDF of the opportunities available in 2012 at the Sacramento Metropolitan Arts Commission.

Sacramento's Creative Industries in the Next Economy with Randy Cohen
This talk was held on Thursday, March 8, 2012, City Hall Chambers, 7:30-10:00 a.m.
Download a PDF of the presentation by Randy Cohen, VP of Marketing, Americans for the Arts.
Download a PDF of the handout, 10 Reasons to Support the Arts, Americans for the Arts. Crest sign

Private Money/ Public Art
This informative panel discussion was held on Thursday, March 8, 2012 at the Crest Theatre, 5:00-6:30p.m. Art in Public Places Director, Shelly Willis moderated a discussion with Sacramento developers about art in commercial development projects. Panelists included developers Mike Heller, Ellen Warner and, Ali Youssefi.

Opening Reception of Robert T. Matsui Gallery
The Opening reception was held at the gallery on March 8th, but please come by to view the exhibition, “Home Works” by Benjamin Hunt during City Hall public hours. The exhibit will be up through June 30, 2012.

Poet's Party
This amazing party for Sacramento's poetry community was held on Friday, March 9, 2012 at the Crocker Art Museum, followed by a reception. The Arts Commission announced the opening of the application for Poet Laureate. The deadline to apply is May 21, 2012.

Fusing Arts, Culture and Social Change: High Impact Strategies for Philanthropy
A dynamic presentation by Holly Sidford of Helicon Collaborative and a discussion on today’s philanthropic climate and social change, and how it relates to Sacramento was held Friday, March 9, 2012 at the Crocker Art Museum.

Where's The Money CONTINUES 2012

Fundraising with Social Media. A special two-part series on how to use social media to support fundraising for the arts. This series is offered in collaboration with teh Nonprofit Resource Center free of charge to arts organizations.
Part 1: "Teeing Up" Your Fund Development Efforts Using Social Media
Every arts nonprofit is looking for ways to fortify and enrich its fundraising. Social media promises to have potential in this area, but how and where can arts organizations use it most effectively? What steps does an arts organization have to take to prepare, develop and deploy social media to support is programs, events and donor development?
This interactive workshop will focus on laying the groundwork for leveraging social media for fundraising for your arts organization. The session will cover building a strong base, the social media "development funnel" and identifying the profile of your online and offline donor. We will discuss strategies for engaging and moving arts donors on a social media “spectrum of giving” from time-to-money. We will discuss different social media platforms and how best to utilize each unique platform in your development process.

Part 2: Designing and Implementing "The Social Media Ask" for Arts Fundraisers, Events and Campaigns
This is a hands-on session for organizations that produce and organize events on a regular basis. This session will cover strategies for promoting your fundraising and events online, driving attendance, and making your event social media friendly. We will also discuss utilizing analytics to monitor progress and optimize campaigns. Information about the individual donor "ask" using social media will also be presented.

Board Development with Kay Sprinkel Grace. Two all day training sessions were presented as interactive workshops drawing on Kay’s expertise in board development. It was based on her book, The Ultimate Board Member’s Book (Emerson & Church), and included a free copy of the book for each participant, who read it in advance of the workshop. The primary outcome of each session was an understanding by the participants of their roles as board members in these areas of responsibility in particular: stewardship of the organization, development of donors, fundraising training, understanding and conveying the message of the organization, overall governance and fiscal responsibility, successful collaboration with senior staff, understanding staff versus board responsibilities and authority. Kay also introduced her “AAA” program for board members – Ambassador, Advocate, Asker.

"It's Not About You…It's About Them". A Donor Development Workshop with Marcy Cady of Helicon Collaborative
Fundraising techniques and how to use the values that motivate arts donors to identify and reach individual contributors for your programs and your organization. Based on Helicon Collaborative and Wolf/ Brown's 2010 research on donors small, mid-sized and large Bay Area arts organizations through the Fund for Artists.

Elephant in the Room. Our inaugural Elephant in the Room forum featured the critical and timely topic of the future of classical performing arts forms and their audiences. Facilitated by Marcy Cady of Helicon. Click here to download the notes.