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Arts & Economic Prosperity Research

ARTS & ECONOMIC PROSPERITY 5

The Arts Commission is participating in the Arts & Economic Prosperity 5 (AEP5) Study to measure the economic impact of the arts and culture in Sacramento County.  The study consists of data gathered from the audiences of local arts events and nonprofit arts and cultural organizations and will inform Sacramento as to the impact of the arts on the local economy.  

The Arts & Economic Prosperity 5 study is being conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts in America. Americans for the Arts has conducted similar economic impact studies in more than 400 U.S. communities. Their methodology is sound. In fact, their economic impact data are routinely used by the Congressional Arts Caucus on the floor of the U.S. House of Representatives to support federal cultural funding.  

The Arts Commission seeks volunteers to help collect audience-intercept surveys at arts and cultural events in Sacramento County.  If you are interested in participating as a volunteer, please contact Maya at MFreeman@cityofsacramento.org.

Feel free to contact Anja Aulenbacher with any questions about this study. We appreciate your participation in this critical research to advance the arts and culture in our community!

Arts & Economic Prosperity IV

Arts & Economic Prosperity IV - Sacramento County, is part of a nationwide study conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts in America.

The data was collected from a sampling of 268 participants (41 percent of eligible nonprofit arts and culture organizations identified by SMAC) from 2010 and quantifies the economic impact of these groups alone at $112 million. This reflects $82.1 million in spending directly by the arts and culture organizations and $29.9 million in directly related spending by their audiences.

The participating organizations supported 3,658 full-time jobs, and 783 additional jobs were supported by economic activity directly attributed to their audiences. Household income generated from these jobs was more than $97 million, and combined local and state government revenue received topped $13 million.

Arts & Economic Prosperity IV Study, (PDF file)
Arts & Economic Prosperity IV Summary document, (PDF file)

ARTS & ECONOMIC PROSPERITY IV TOOL KIT

In a region-wide effort to publicize these findings, SMAC has rolled out an economic impact toolkit to arts and cultural organizations in the region with data and graphics to include in programs, playbills, social media and marketing materials. Please participate in supporting this campaign by using the following in your programs and on your website. If you need other formats please let us know and we will provide them to you.

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Economic Impact PDF
Press Release

Economic Impact Ad