ARTS MARKETING AND CULTURAL TOURISM

Making Sacramento a Dynamic Cultural DestinationThe Sacramento Metropolitan Arts Commission sponsors cultural tourism and arts marketing initiatives designed to engage residents and visitors in the rich and vibrant arts community of Sacramento.

This is accomplished through marketing and advertising awareness campaigns, cultivating business and media relationships which broaden access to the arts and by establishing a program through which individual artists are honored for their life-long achievements, arts organizations for special accomplishments and arts advocates for their efforts on behalf of the arts community.

Exciting activities will mark this year with the roll-out of a new strategically focused arts marketing campaign. It will create general awareness of the wide variety of arts available in Sacramento County and inform people of the many SMAC program activities.

Marketing and community outreach programs will include:

• A general awareness advertising campaign designed to inform and direct residents and visitors alike to the many arts and cultural opportunities in Sacramento County.
• The E-newsletter will highlight new SMAC opportunities for artists and arts groups as well as special community events and general arts community happenings.
• A series of well placed media stories about SMAC and the many organizations they support.
• Secial events and festivals will be on the SMAC schedule as well for general participation, support and visibility within the community.

For more information on any of these programs or to find out how you can support or become involved, please use the “Contact Us” form on the left or call the SMAC offices at (916) 566-3992 for more information.